AXN Summer Movies

A summer campaign for action movies on monday nights for AXN Italy. For this project we had to take everything on. We came up with ideas and concepts for the promo, editing and completed all the post and 3D work. Aviators were the hook as they seemed to be a constant icon seen through out all the films and connected us immediately with its ‘summer’ title. Using this as a vehicle, you experience the sunglasses progressive distruction as we travel through the promo.

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