EE Phonesmart / Black Kite

What is the PhoneSmart Licence? Growing up with phones isn’t easy. Tech and connectivity are game-changers for kids’ futures, but let’s not forget that their safety and wellbeing are non-negotiable. That’s why EE partnered with child experts and charities to create the EE PhoneSmart licence. It’s a fun, interactive and educational course to help kids learn how to stay safe and be kind online, once they’re old enough to join the digital world.

Process

This was one of favourite projects to work on with Black kite. Again I supported the Flame team with motion graphic elements and artwork. With teenage kids that I worry about and how unrestricted the access to the cyber world I was pleased to play my part in some awareness and systems that protect our loved ones. This commercial really hits the mark with language and style connecting to the demographic nicely.

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