Brand Identity
Concept Ideation
On screen presentation kit
Live Action Shoot
Process
Rebranding DMAX for the discovery channel involved conceptualising and shooting a series of live action idents that speak their new language. A great creative pipeline was formed with Discovery Creative and Robin Garnett & Frederico Gaggio. Filmed in a huge disused warehouse. An array of over 100 lights were set up to create beautiful sequences showing off a palette of brand colour, light & sound which reveals the DMAX brand mark. The clients loved it and remains one of their stand out brand spots.
