Team
Artillery_
Richard Tilley - Direction
Dan Saunders - Art Director
Will Jewell - Producer
Dan Nixon - Post
Dom Jones - Dop
Discovery_
Robin Garnett
Federico Gaggio
Process
Rebranding DMAX for the discovery channel involved conceptualising and shooting a series of live action idents that speak their new language. Filmed in a huge disused warehouse. An array of over 100 lights were set up to create beautiful sequences showing off a palette of brand colour, light & sound which reveals the DMAX brand mark.
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/b1384e45-0cb1-428a-b2e7-65d559892342_rw_1920.jpg?h=41aa9c75d87ede5c1efcd48738654754)
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/ebecfcaa-8c55-47b3-8f3d-a492f7545da2_rw_1920.jpg?h=fc0f33b28669fdfae89ae095343a6f8b)
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/7d847cd1-f4ec-45b6-9e2c-1fd5f5066252_rw_1920.jpg?h=f5856ca02be4415f7ab396036999b9e7)