DMAX Discovery Channel

DMAX is the channel for people who have a fascination with fascinating people; a vibrant place that always provokes a gasp, grimace or guffaw.

Brand Identity

Ideation

Live Action Shoot

Compositing

VFX

Process

Rebranding DMAX for the discovery channel involved conceptualising and shooting a series of live action idents that speak their new language. Filmed in a huge disused warehouse. An array of over 100 lights were set up to create beautiful sequences showing off a palette of brand colour, light & sound which reveals the DMAX brand mark.

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