ESPN approached us to create a brand package for their new sports chat show - Pardon the Interruption. Titles, bumpers and a stings package to launch the UK version of US chat show 'Pardon The Interruption'. Also known as PTI.
We solved the brief by homing in on the show's main focus. The two duelling presenters. Unlike most sports shows this has a more chat show, comedy appeal with a raw edge. So communicating the tone of the up beat argumentative show was key.