Fox wanted us to update the brand with a new look on and off air. We worked closely along side the creative team at FX with the concept. The overall tone to the project was to give the brand a new sense of scale, to keep it clean and light with an entertaining tone, bags of personality, whilst ensuring we balanced style with substance.
The six idents were all live action, 3D & VFX. The FX tab design was devised as a neat little device to stand out from the ordinary but not overwhelm the content. The theme of the idents were driven by the specific programme genres.