Brand Identity
Brand Strategy
Storyboarding
Live Action Filming
Visual effects Supervision
3D animation
Motion Design
Print Design
Process
Fox wanted us to update the brand with a new look on and off air. We worked closely along side the creative team at FX with the concept. The overall tone to the project was to give the brand a new sense of scale, to keep it clean and light with an entertaining tone, bags of personality, whilst ensuring we balanced style with substance.
The six idents were all live action, 3D & VFX. The FX tab design was designed for an identity that is brave, that can stand out from the ordinary but not overwhelm the rich content FX had on offer. The theme of the idents were driven by the specific programme genres.
Press
Stash Magazine in the U.S and Digital Arts both ran articles on this work. Digital Arts with a 3 page spread!
