FX Brand Identity

A rebrand for FX UK. Looking at brand confidence, the approach was to give the channel a new sense of scale, keeping it clean and light with an entertaining tone and bags of personality. A complete overhaul of the brand across all platforms on and off air from the logo upwards. The same year FX won ‘Best Entertainment Channel of the Year’ at the Broadcast Awards and the campaign also picked up a Promax award for channel branding.

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