Pure Electric

By reducing reliance on cars and public transport, we can all do our bit for the environment, lowering air pollution and minimising congestion, creating a cleaner, better planet. Made to manoeuvre the city, or tackle tougher terrain, cut through the chaos with sustainable e-scooters that don’t cost the earth, for a faster, cleaner journey.

Brand Identity
Brand strategy
Product Design
Motion Design
Print Design
Video Direction


Process
I spent 6 months with Pure Electric consulting and building a fresh take on their brand presence. The start up scaled up to become a nationwide and European retailer in green transport. Working across campaigns and brand identity he helped Pure with a brand repositioning that was fluid and adaptable to all touch points. The versatility to exist as social media icons through to product design and physical printing. I wanted this not to be rigid and have bravery to be versatile depending on its use.
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