Team
Artillery_
Marc Khachfe
Ed Fergusson
Richard Tilley
Holy Durn
–
Sony_
Darren Stokes
Pablo Moscadini
Process
A complete package of Idents was created for Sony Turbo. Artillery were in charge of creating the on-air identity through a series of 3D idents that had the channels brand values at its heart. We adopted a concept of fluidity which spans across the ident production, the logo itself and how it resolves.
The on screen presentation was produced in-house at Sony. We supplied the Sony team with a kit of values and settings that would carry the fluidity and movement from the ident look and feel into the behaviour of the on screen tool kit.
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/ca4ea8a9-a87f-4265-a9d0-2cfbea5a647a_rw_1920.jpg?h=f45c32e950b1d390c3aece46d25523d4)
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/e0e1aba1-200d-4e66-9dbd-8ce62320785f_rw_1920.jpg?h=175e4c86373f24108d83a71f60971263)
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/450a019d-221c-4a56-8e66-e47c1c4745db_rw_1920.jpg?h=bed485071db5962c478bf0950c3a37e4)
![](https://cdn.myportfolio.com/4caa1b8d-2f1a-486d-b9ca-e8e2d744fbc3/0538dc2f-2d2d-4114-b563-837f03330ff6_rw_1920.jpg?h=08aaeed3b04557cba6f2a647e47cabaa)