Brand Identity
3D Animation
Motion Design
On Air Presentation Kit
Process
A complete package of Idents was created for Sony Turbo. I was charged with creating the on-air identity through a series of 3D idents that had the channels brand values at its heart. Adopting a concept of 'fluidity' which spans across the ident production, the logo itself and how it resolves.
The on screen presentation was produced in-house at Sony. I supplied the Sony team with a kit of values and settings that would carry the fluidity and movement from the ident look and feel into the behaviour of the on screen tool kit.
