A complete package of Idents was created for Sony Turbo. Artillery were in charge of creating the on-air identity through a series of 3D idents that had the channels brand values at its heart. We adopted a concept of fluidity which spans across the ident production, the logo itself and how it resolves.
The on screen presentation was produced in-house at Sony. We supplied the Sony team with a kit of values and settings that would carry the fluidity and movement from the ident look and feel into the behaviour of the on screen tool kit.