Wella Soft Colour / JSR

Wella Soft Colour commercial. NEW Soft Color is formulated with an exclusive combination of No Ammonia color cream and hair caring natural ingredients: Shea Butter, Coconut Oil & Aloe Vera. Your hair looks incredibly healthy to reveal the best of your hair color.

Art Direction

VFX

CGI production

Online

Social assets

Process

Through the JSR agency, this commercial involved on-set art direction and vfx supervision. Once in post, pack shots, creams and fluids were built in Cinema4D with Octane renderer. Visual effects and compositing were finished in After Effects and the online edit was completed in FCPX. Delivery consisted of a set of broadcast commercials along with a series of 9/16 social assets.

https://www.wella.com

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